My Upcoming Seminar Presentation of "From Emblems to Empires"
I will be discussing the importance of promoting a business name by building a brand name. The goodwill and reputation should then be protected through trademark or patent registration. Only then can defensive and offensive strategies have any teeth against potential infringers. Once a business achieves a level of success with those trademarked or patented assets, I explain why franchising the operation is among other options for expanding the business. In the alternative, for entrepreneurs interested in minimizing the risk of owning a business, I also discuss the advantages of buying a franchise.
RSVP to megan.champion@myjaxchamber.com by October 17, so I will know how many mouths to feed.
Unable to make it on October 21? Contact me to see when this seminar will be presented at a venue near you.
Labels: business growth, cease and desist, franchising, goods and services, infringement, royalty, seminar, trademark
